1. Improves search engine ranking
Search engine optimization (SEO) and Social media marketing are closely related to each other. According to an article published by Impactbnd.com , 72% marketers use social media to improve their business. Social media highly impact the relevancy of search results. Social media like Twitter, Facebook are now being used as search engine to gain more insight about a business.
2. Increases traffic to your webpage
When it comes to site referral, social media tops the list. With over 2.5 billion people using social media, it is a great source for traffic generation. As you may have noticed, when you search for a company or business in a search engine like google, links to social media accounts usually appear in the first page. This assures that social media accounts increase the visibility of your business.