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5 BENEFITS OF SOCIAL MEDIA MARKETING

Social media marketing is the next big thing for any startup. According to Hubspot, 92% of marketers use social media marketing to improve their business. Find out how it can be used to enhance your brand.

1. Improves search engine ranking

Search engine optimization (SEO) and Social media marketing are closely related to each other. According to an article published by Impactbnd.com , 72% marketers use social media to improve their business. Social media highly impact the relevancy of search results. Social media like Twitter, Facebook are now being used as search engine to gain more insight about a business.

2. Increases traffic to your webpage

When it comes to site referral, social media tops the list. With over 2.5 billion people using social media, it is a great source for traffic generation. As you may have noticed, when you search for a company or business in a search engine like google, links to social media accounts usually appear in the first page. This assures that social media accounts increase the visibility of your business.

3. Reduces Marketing cost

Social media marketing has completely outperformed conventional marketing, especially for startups and small business. Social media campaigns can be customized to target the right buyer persona, avoiding unnecessary expenditure. With features like choosing the demographics, interests, language, Facebook adverts has made online marketing highly effective.

4. Better brand awareness

Social media presence makes your business more accessible for the customers. It is simpler and lets you channel your brand’s voice. Sites like Angelist and Linkedin are a great medium to connect with investors and influencer in your industry. Having a social media profile is as important as having a website, as it develops a quality brand image. It enhances the goals and vision of your brand.

5. Customer engagement

Most customers look out for social media accounts to engage with their brands. Positive user engagement will improve the reputation of your brand among your audience or social media followers. At the same time, you can also sort out negative comments and issues faced by customers. This would improve customer experience and let them know that you care.
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